Barbara A. Trujillo is the founder of Trujillo Advisory Group and a leader in customer experience and operations with over 30 years of experience in automotive retail, OEM organizations, and startup environments.
Throughout her career, she has built and led organizations focused on strengthening customer relationships, developed contact center operations, and supported service and retail teams during periods of growth and transformation. Her extensive leadership experience spans both legacy automotive companies and emerging startups, giving her a unique perspective on operational excellence, customer engagement, and organizational performance.
Barbara’s work centers on providing strategic advisory services that help organizations align leadership, operational processes, and customer experience strategy. She is recognized for her collaborative leadership style and her ability to work alongside teams to create practical solutions that benefit both employees and the customers they serve, engaging teams and organizations in both English and Spanish.
The vision behind Trujillo Advisory Group is straightforward: organizations achieve operational excellence when strong leadership, operational clarity, and a strategic advisory approach to customer relationships work in harmony.
In many industries today, businesses often prioritize growth and sales; however, the long-term strength of any organization fundamentally relies on cultivating robust customer relationships and ensuring operational consistency. When service teams, contact centers, and leadership teams align with a shared commitment to enhancing the customer experience, organizations foster stronger loyalty, create healthier cultures, and achieve more sustainable performance.
Trujillo Advisory Group is dedicated to assisting organizations in establishing these essential foundations for operational excellence.
The approach is rooted in collaboration and practical execution, with a strong emphasis on operational excellence. Rather than relying on generic consulting models, Barbara works closely with leadership teams and operational leaders to understand the unique dynamics of each organization. The focus is on enhancing customer relationships, identifying opportunities within service operations, and optimizing customer experience strategy alongside contact center performance. This method not only boosts employee engagement but also ensures that customers feel supported throughout their journey. By blending operational discipline with relationship-driven leadership, the goal is to provide strategic advisory services that help organizations foster environments where teams excel and customers receive exceptional support at every stage of their experience.
Barbara A. Trujillo is the founder of Trujillo Advisory Group and a leader in customer experience and operations with over 30 years of experience in automotive retail, OEM organizations, and startup environments.
Throughout her career, she has built and led organizations focused on strengthening customer relationships, developed contact center operations, and supported service and retail teams during periods of growth and transformation. Her extensive leadership experience spans both legacy automotive companies and emerging startups, giving her a unique perspective on operational excellence, customer engagement, and organizational performance.
Barbara’s work centers on providing strategic advisory services that help organizations align leadership, operational processes, and customer experience strategy. She is recognized for her collaborative leadership style and her ability to work alongside teams to create practical solutions that benefit both employees and the customers they serve, engaging teams and organizations in both English and Spanish.
Theodore Roosevelt
